Utku Atalay, born in 1988, moved from Izmir to Istanbul in 2012 to advance his photography career that began during university. From 2012 to 2018, he learned from renowned photographers and formed his own team in 2018. His first fashion film, created while an assistant, was recognized at the Berlin Fashion Film Festival in 2016. Atalay has collaborated with various advertising agencies, producing high-profile fashion editorials for Elle, Marie Claire, Vogue, and campaigns for brands like BMW, Loreal, Nestle, and Marks & Spencer. He also pursues a dual career in photography and directing.